Tag: Marketing

NIPR celebrates 60th anniversary with Diamond Walk and Tree Planting

By Ibidunni Banjoko In commemoration of its 60th anniversary, the Nigerian Institute...

MARKETING EDGE On TV hosts Ojeikhoa tomorrow

By Felicia Nwosu Otis Ojeikhoa, the acclaimed experiential marketer and Founder/CEO...

The Hook, Insight Publicis win Airtel Nigeria’s account while media goes to Algorithm 

By Ibidunni Banjoko Airtel Nigeria, a leading telecommunications company, has shifted...

Golden Penny reinforces brand commitment with Children’s Day Fest

By Felicia Nwosu It was a fun-filled and exciting moment as children across Lagos...

AfDB unveils ambitious 10-year strategy to propel Africa’s growth

By Ibidunni Banjoko The African Development Bank Group has launched a new Ten-Year...

Porsche cars creative business up for pitch

By Abimbola Mohammed The German automobile manufacturer Porsche has put its Australia...

NDDC received $142 million from Shell Nigeria, partners in 2023

A total of $142.5 million was paid to the Niger Delta Development Commission (NDDC)...

I have positioned Eat ‘N’GO to be Africa’s largest QSR company, says Patrick McMichael

From being just a very small company of 63 stores in 2018, today, Eat N’GO, a leading...

Fintech firm cuts annual marketing budget with Generative AI by $10M

By Ralph Tathagata Klarna, a fintech firm and one of the early adopters of Generative...

MARKETING EDGE On TV hosts Otis Ojeikhoa tomorrow

By Felicia Nwosu The Industry Conversation Segment, a pivotal part of the leading...