Marketing

New report says telcos, breweries brands top annual advertising spend in Nigeria

A new report has said that telcos and breweries remain the top industry advertising...

Folake Ani-Mumuney, ADVAN New President highlights Imperative of Data In Marketing

The newly elected President of Advertisers Association of Nigeria, Mrs. Folake Ani-Mumuney...

NIMN moves to enforce compliance with Marketing Act

The National Institute of Marketing of Nigeria (NIMN), has stressed that it is now...

MME Africa Wins Nutrimilk 10th Year Anniversary Experiential Marketing Campaign

Leading communications agency, Media & Marketing Experts Africa (MME AFRICA)...

Marketing experts canvass for repositioning of brand ‘Nigeria’

With the failure of national campaigns meant to position the country as an investors’...

Eskimi DSP unveils new Facebook marketing tool

Eskimi DSP, Nigeria’s largest programmatic advertising platform, recently announced...

Adekanmbi, Babaeko to lead discourse at BrandCrunch Maiden Session August 10

Top-notch marketing professionals, Bayo Adekanmbi , Chief Transformation Officer,...

Unilever Cuts Agency Fees and Production Costs, but a Media Surge Looms

Unilever's 3% organic sales growth was slightly below analyst projections for the...

N13.4bn media advertising spend unaccounted for

Investigation has revealed that billions of naira budgeted for media advertising...

TV streaming outfit, Netflix plans to spend over $1bn for marketing in 2017

 TV streaming company Netflix is to heavily invest in its marketing drives in 2017...