Marketing

The battle of bike ride-hailing taxi in Lagos market

Unbranded and madcap motorcycle taxis have been around in Nigeria and most parts...

Is your brand telling a compelling story?

Data-driven storytelling has radically altered how stories are told in the 21st century....

CMO to CEO: ‘The numbers will only rise if marketers become more commercial’

Marketers struggle to progress to CEO because they focus too much on marketing rather...

Marketing gave me the opportunity to satisfy my natural instinct, says former NIMN President

The former President, National Institute of Marketing of Nigeria, NIMN, Omoba Yemisi...

How taking a stand is helping brands tackle negativity

Marriott and Pinterest have had to deal with fierce criticism – albeit for very...

Unilever’s purpose-led brands outperform

Unilever has announced that its purpose-led, Sustainable Living Brands are growing...

The Gerety Awards 2019 shortlist announced

After 3 weeks of intense judging in 10 capital cities with some of the world's most...

Are brands measuring the impact of creativity?

An exclusive study by Marketing Week finds that while almost two-thirds of marketers...

Unilever gets marketers to take DNA tests to challenge stereotypes beyond gender

The FMCG giant is broadening out its Unstereotype initiative to include ethnicity...

Creative awards remind brands of the need to take risks

While advertising awards have little commercial value to clients, they at least remind...