Marketing

Digital advertising turns 25 – Happy Birthday

Fax machines, saving files on SyQuest disks, video cassette recorders, My Little...

Entries pour in for GAGE Awards, promises to be Grammys of the web

The maiden edition of The GAGE Award is set to excite the integrated marketing and...

Six Leo Burnett global offices honoured at 2019 LIA

Six Leo Burnett global offices were honoured at the 2019 London International Awards,...

ADVAN 9th edition of ‘Marketing Excellence West Africa’ Awards beckons

All is set for the 9th edition of the Advertisers Association of Nigeria’s Awards...

Pernod Ricard appoints veteran marketer Ann Mukherjee as CEO

French beverage giant Pernod Ricard’s North American operations are now under new...

Nivea appoints Publicis and WPP to handle its advertising

Following a pitch at holding company level, Beiersdorf is believed to have appointed...

Brands of the future are not for everyone

A hundred years ago, consumer products were a symbol of democratisation – everyday...

Ad industry needs to get better at pre-testing digital creative, says Google’s global brand lead

One of the biggest shifts in the creative industry has been from a switch from demographics-based...

How AB InBev lost $20billion in market value

As a beer giant with thriving brands around the world, Anheuser-Busch InBev (AB InBev)...

Print ad revenue down by 7%, digital up by 5% in 2018, says global report

The World Association of Newspapers and News Publishers (Wan-Ifra) recently released...