Marketing

EXMAN canvasses FG’s partnership with industry practitioners

The Experiential Marketers Association of Nigeria (EXMAN) has advocated for a partnership...

Why has beer advertising lost its bottle?

It used to be said that people didn’t drink the beer, “they drank the advertising”....

Accenture shuts media auditing arm to prevent ‘conflict’ questions

In a bid to focus on agency operations, Accenture, the consulting giant, is to shut...

Brand success: Kantar insight highlights the critical success for 2020 and beyond

According to the United Nations, Africa would grow by any measure you subject the...

Pepsi throws shade at Coke in Super Bowl commercial

Pepsi is throwing some shade at rival soda brand Coca-Cola in its Super Bowl advertisement. In...

UK adspend rose 5.6% in Q3 2019, marked 25th consecutive quarter of market growth

UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, marking the UK advertising...

66 % of Nigerians earn their income on a daily basis, says Salami, EAC boss

Chairman of Nigeria’s Economic Advisory Council, Dr Doyin Salami has observed that...

Start the year with a marketing plan

A new year - a fresh start! Everybody is rested after their year-end break and full...

How new regulations on data will change the landscape for marketers in 2020

Data privacy is both a trend in regulation, and a growing consumer demand. As such,...

GDM Group’s MasterClass emphasises on marketing innovation

Bringing innovative ideas into modern day marketing practice was the central theme...