Tag: Marketing

London International Awards announces 2019 winners

London International Awards has announced its winners in the Advertising, Design,...

APCON begins regulation of social media advertising in January

The Advertising Practitioners Council of Nigeria (APCON) has declared there is no...

Experts applaud ICL’s new technological solution to redefine OOH in Nigeria

With lack of adequate data to know the efficiency of Out-Of-Home campaigns, experts...

Fostering creativity in the fourth industrial revolution

We are entering the Fourth Industrial Revolution (4IR). What does this really mean?...

Creativity Week names Lampe Omoyele 2020 FCLA Dean

Lampe Omoyele, a widely respected leader and mentor in the marketing and advertising...

Successful brands now spend 82% of their budgets on television and digital, finds Warc

Warc has released its Media Allocation Benchmark after using its database of effective...

How brands can create human connections through laughter

When Netflights was looking to challenge industry norms with its brand refresh, its...

Hollandia Evap inspires consumers in latest brand campaign

Nigeria’s leading evaporated milk brand, Hollandia Evap Milk, has launched a new...

The themes that will shape Cannes Lions 2020 programme

The Cannes Lions' content team has carried out substantial research with more than...

Why measuring quickly poses challenges for digital marketers

Marketers deliver tremendous and often unrecognised value to their business. Yes,...