Tag: Marketing

OCP Africa donates N10m towards Brightest Agric Science University fund 

OCP Africa is a subsidiary of OCP Group – A global leader in phosphate production...

Adewumi calls on marketers to leverage AI for customer insight

By Oluwaseyi Lawal The CEO of Watermark and Victoria, Victoria Adewumi...

FirstBank: 130 years of enabling success

In a country with short-lived corporate excellence and a handful of centenary companies,...

ACT Good Report 2024 celebrates best campaigns

ACT Good Report 2024 has celebrated the best campaigns promoting social and environmental...

Data, audience measurement dominate talks at 2024 media sales confab

By Abimbola Mohammed Media practitioners and owners, content providers, Out-of-Home...

Inside Nigeria’s booming skit-making industry

By Joseph Ekeng In the bustling streets of Nigeria, a new form of entertainment...

A deep dive into Hennessy’s ‘Made for More’ campaign

By Seun Johnson The recently launched campaign by Hennessy with the theme:...

MARKETING EDGE on TV hosts Obatunde tomorrow

By Felicia Nwosu This week’s Industry Conversation Segment of MARKETING...

2024 Cannes: Dentsu Nigeria triumphs at Pitchers’ Young Lions Awards

… As Dentsu Creative, Dentsu Agyle, Dentsu OOH, Dentsu Performance Win Design,...

AI creates value in marketing communication – Adediran

By Ibidunni Banjoko Emmanuel Adediran, Business Unit Director at Plus Acuity,...