Tag: Marketing

AAAN backs pitch fee payment, charges multinational clients on agency remuneration

The Association of Advertising Agencies of Nigeria (AAAN) has thrown its corporate...

Creativity is the only way to challenge negative stereotypes, says Chris Ogunlowo

After suffering from segregation as a Nigerian in Dubai and South Korea, award winning...

Amplify Digital Agency partners foreign firm to launch Digital Academy

Amplify Digital Agency, a digital and creative marketing agency in West Africa, in...

How FirstBank communicates its brand purpose through African fashion

Purpose is the reason why a company or a brand exists. It is the underlying essence...

The power of brand activations

Brand activations have the potential to deliver realistically if an effective strategic...

Ose Osundeko: The rise of a digital rebel

For Ose Osundeko, the present job offer at Fidelity Bank as Group Head of the Digital...

Fidelity Bank introduces GAIM season 4 to promote savings culture 

Fidelity Bank Plc, top Nigerian lender, recently announced the introduction of a...

TV leads ads investment for food and soft drinks while the rest shifts online, finds Warc

According to Warc, television still has a stronghold on advertising investment for...

54% of CMOs say premium media delivers best digital advertising ROI

More than half (54%) of chief marketing officers believe premium digital media delivers...

AAAN president scores agencies low on billings, says digital sector is fastest in growth

President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odibgo,...