Marketing

Unilever prioritizes brand investment, maintains marketing spend

Unilever is reviewing all discretionary marketing spend in light of the coronavirus...

Covid-19-related ads lead to ‘significant long-term gains’ for brands

Brands are creating "significant long-term gains" as a result of Covid-19-related...

Global creatives answer UN’s call with Global Creative Review platform

A group of creatives around the world, from agencies, including FCB, Happiness and...

Cannes Lions introduces Lions Live to support the creative community

Cannes Lions has introduced Lions Live, a digital education, inspiration and networking...

Brands’ anxiety over post Covid-19 market

To many, the ongoing Covid-19 pandemic still seems like a long nightmare; whereas...

Brands & Marketing communication experts disagree on stoppage of brands advertising campaigns

Confusion, fear and apprehensions continued to dominate the Nigerian brand management...

Why big brands are putting planned ad campaigns on hold because of Covid-19

New data from the World Federation of Advertisers (WFA) reveals four out of five...

Publicis is cutting down some of its 5, 000-strong UK workforce amid Covid-19 crisis

Publicis Groupe is making redundancies across its 5,000-strong UK operation because...

Adland turns to temporary pay cuts as key measure for weathering storm of Covid-19 crisis

Businesses in adland are turning to temporary cuts in pay and hours for their staff...

Brand celebrity endorsement: Marketers divided over Funke Akindele’s indictment

Recent indictment of a Nigerian star actress, Mrs. Funke Akindele-Bello by the Lagos...