Tag: Marketing

Adland turns to temporary pay cuts as key measure for weathering storm of Covid-19 crisis

Businesses in adland are turning to temporary cuts in pay and hours for their staff...

Brand celebrity endorsement: Marketers divided over Funke Akindele’s indictment

Recent indictment of a Nigerian star actress, Mrs. Funke Akindele-Bello by the Lagos...

Pepsi partners Global Citizen and Lady Gaga for concert to battle Covid-19

Pepsi has partnered music festival Global Citizen to produce a live-streamed concert...

Chartered Institute of Marketing advances its Chartered status

The Chartered Institute of Marketing (CIM) has announced significant changes to its...

Bunmi Adeniba, Unilever Marketing Director becomes VP Global Advertisers

President of Advertiser Association of Nigeria (ADVAN), Mrs. Bunmi Adeniba,...

World Global Marketers Week 2020 in Singapore postponed

Sequel to the current global unease due to the COVID-19 global pandemic, the world...

COVID-19: SO&U adopts remote service operational measures

In a deliberate move aimed at safeguarding its staff, clients and the general public...

Budweiser redeploys sport and entertainment budget to fight Covid-19

The global beer brand, Anheuser-Busch's Budweiser, has pledged to donate $5m to the...

IPG withdraws 2020 financial target amid economic uncertainty

Interpublic Group has withdrawn its 2020 full-year financial target amid economic...

Covid-19 fallout: How brands should respond to declining sales

It is now a sad reality that the disruption which the Coronavirus is creating is...