Tag: Marketing

Hollandia Evap inspires consumers in latest brand campaign

Nigeria’s leading evaporated milk brand, Hollandia Evap Milk, has launched a new...

The themes that will shape Cannes Lions 2020 programme

The Cannes Lions' content team has carried out substantial research with more than...

Why measuring quickly poses challenges for digital marketers

Marketers deliver tremendous and often unrecognised value to their business. Yes,...

LinkedIn unveils its first TV ad campaign on job search

LinkedIn has introduced its first UK TV advert featuring real members on the platform...

UK advertising spend hits £6.0bn for Q2 2019

UK adspend rose 5.8% year-on-year to reach £6.0bn in Q2 2019, marking UK advertising's...

Cannes Lions unveils 2020 Festival, reveals content agenda on industry-driven themes

Cannes Lions launches the 2020 Festival by announcing the Content Agenda themes,...

Reckitt Benckiser cuts profits again, seeks to split into two business units

Eager to improve operational performance and build a resilient business model after...

LAIF announces 2019 Jury, may restructure to suit local taste

The Association of Advertising Agencies of Nigeria (AAAN) has announced the jury...

How businesses can create lasting impressions and retain customers

Customer engagement has become a top priority for many companies, but no two customers...

Google, Facebook and Amazon to dominate global adspend in 2020, says Warc

Warc has forecasted global advertising investment growth across the 19 categories...