Marketing

Impact of effective marketing strategies on ethical consumerism

  By Zion Rufus Leveraging the interest of consumers in issues that affect...

Innovation, value addition redefine detergent market in Nigeria

By Felicia Nwosu Nigeria is classified as one of the countries that create enabling...

MTN and Facebook begin digital marketing training for SMEs under Y’ello 200

MTN Nigeria has commenced partnership with global social networking giant, Facebook...

Unilever Nigeria records slight growth in revenue to N61.572 billion in 2020

Unilever Nigeria Plc has released its unaudited interim financial statements for...

UK Advertising spend to recover faster than key international markets in 2021

An upgraded forecast of 15.2% growth comes in the latest AA/WARC Expenditure Report...

Impact of advertisement on consumer buying behavior

By Zion Rufus Consumer buying behavior is widely influenced by factors which include...

MARKETING EDGE on TV hosts Femi Adelusi tomorrow @ 11:30am

MARKETING EDGE ON TV, a popular marketing and advertising TV programme, will this...

Seizing the moment in OTT advertising in 2021

According to the Nielsen Total Audience Report, in 2020, adults 18 to 34 years of...

Mastercard, Network Int’l partner to advance digital payment across MEA

Leading digital payment solutions provider, MasterCard and its strategic partner,...

Guinness Nigeria unveils Nengi as new brand ambassador

Guinness Nigeria, a subsidiary of Diageo Plc, has unveiled Ex BBNaija housemate,...