Marketing

FBN Holdings records 10.50% decline in 2020

FBN Holdings plc has released the 2020 full year financials showing a 10.50% decline...

Improving your brand positioning strategy to increase brand equity

  By Zion Rufus Brand equity is the value a brand has in the market. It...

PepsiCo appoints David Flavell to EVP, General Counsel and Corporate Secretary

PepsiCo has announced the appointment of David Flavell  as EVP, General Counsel...

MultiChoice announces price slash on DStv, GOtv decoders

Leading video entertainment provider, MultiChoice Nigeria, has announced a price...

Cowrywise raises $3M pre-Series A funding

Having raised more than $500,000 through equity financing and grants, Cowrywise,...

MIPAN holds 2021 business outlook, identifies challenges and growth opportunities

The Media Independent Practitioner Association of Nigeria (MIPAN) has held its 2021...

Integrated marketing communications and effective brand strategy

By Zion Rufus Brand strategy connects customers to the business, deepens the brand...

Gerety Awards appoints MARKETING EDGE as exclusive media partner 

Gerety Awards, a leading Award which has long redefined and set the benchmark for...

Reopening of land borders will not improve revenue – Boye Olusanya

The Group Managing Director of Flour Mills Nigeria Plc, Omoboyede Olusanya, has said...

IMC expert calls for collaboration, innovation to navigate the new normal

As many corporations and organisations are recovering from the hit of the coronavirus...