Tag: Marketing

First digital awards to hold in Lagos

The maiden edition of the annual GAGE Awards for the digital space in Nigeria is...

Blue Band extends to Peanut Butter, Mayonnaise and Canola in Kenyan market

In a bid to ride on the loyalty enjoyed by the original Blue Band, Upfield has extended...

Leo Burnett Chicago appoints Kaylin Goldstein as Executive Vice President, Strategy Director

Leo Burnett Chicago has announced the addition of Kaylin Goldstein to the agency’s...

EXMAN canvasses FG’s partnership with industry practitioners

The Experiential Marketers Association of Nigeria (EXMAN) has advocated for a partnership...

Why has beer advertising lost its bottle?

It used to be said that people didn’t drink the beer, “they drank the advertising”....

Accenture shuts media auditing arm to prevent ‘conflict’ questions

In a bid to focus on agency operations, Accenture, the consulting giant, is to shut...

Brand success: Kantar insight highlights the critical success for 2020 and beyond

According to the United Nations, Africa would grow by any measure you subject the...

Pepsi throws shade at Coke in Super Bowl commercial

Pepsi is throwing some shade at rival soda brand Coca-Cola in its Super Bowl advertisement. In...

UK adspend rose 5.6% in Q3 2019, marked 25th consecutive quarter of market growth

UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, marking the UK advertising...

66 % of Nigerians earn their income on a daily basis, says Salami, EAC boss

Chairman of Nigeria’s Economic Advisory Council, Dr Doyin Salami has observed that...