Tag: Marketing

New media consumption habits and its effect on the future of advertising

By Ronan Redmond Extracts from talk delivered to AAAN 2021 Business Outlook webinar Let...

MARKETING EDGE, MEDIA EDGE celebrate International Women’s Day in style

By Abimbola Mohammed In line with the celebration of the International Women’s...

Fidelity Bank restates support to MSMEs as Enugu First Lady, ABCON commend bank

Fidelity Bank Plc, top Nigerian lender, has reaffirmed its commitment to enhancing...

WPP names agency veteran Rolfe Global Head of Production

WPP has appointed Dave Rolfe to the new role of Global Head of Production, WPP and...

Time for value-orientated management: The return of European branding

By Dr. Arnd Zschiesche and Prof. Dr. Oliver Errichiello As the world becomes smaller...

P&G, Colori partner for indigenous production in Nigeria

Leading consumer goods company in Nigeria, Procter & Gamble (P&G), has partnered...

Elkris Superoat Swallow thrills with open market and neighbourhood storming

Elkris Superoat Swallow, a premium oat brand from the stable of Elkris Foods Nigeria...

CIG Motors moves to entrench brands in Nigeria market

With its proposed plans to partner with the Lagos state government in setting up...

MARKETING EDGE announces Inaugural Virtual Quarterly Summit

Determined to further expand the frontiers of advertising & marketing knowledge...

Jane Egerton-Idehen: Riding on the crest of excellence

Jane Egerton-Idehen is the Head Of Sales Middle East & Africa at Facebook. She...