Marketing

Gov Sanwo-Olu urges IMC practitioners to identity with smart city vision for smart advertising delivery

By Felicia Nwosu Mr. Babajide Sanwo-Olu, the Executive Governor of Lagos State,...

Heineken unveils James Bond Spy Missions nationwide

Heineken, World’s Premium Lager Beer has partnered with the James Bond franchise...

Omnicom bags Mercedes-Benz global marketing account

Following a six-month pitch against Publicis Groupe, global marcomms leader, Omnicom...

LASAA to hold stakeholders conference and exhibition

By Oghale Mafuru Lagos State Signage and Advertisement Agency (LASAA), today,...

Arabian Travel Market 2022 going back to the future

Technology, sustainability, education & training, as well as equity in health,...

PZ Cussons launches new personal care products

Personal care products manufacturer, PZ Cussons East Africa, has enhanced its offering...

Global ad agencies partner IARD for global initiative on alcohol advertising

  World's leading advertising agencies including McCann, Publicis, and Dentsu...

Creativity powered by technology is the future of agencies – Agnes Ailuelohia

By Felicia Nwosu The COVID-19 pandemic has irreversibly changed the advertising...

Global internet advertising market projected to hit $1,089 billion by 2027

By Zion Rufus   The global internet advertising market size which was...

LASAA holds conference, exhibition for stakeholders

Lagos State Signage and Advertisement Agency (LASAA) has announced plans to host...