Tag: Marketing

Lai Mohammed tasks NIPR on toning down incendiary rhetoric and reducing tension

Nigeria’s Minister of Information and Culture, Alhaji Lai Mohammed has tasked communication...

Unilever to change toothpaste tube package

Unilever, a multinational consumer goods company, has announced plans to switch to...

Bill and Melinda Gates: The unraveling of mega brands

The announcement of the parting of ways between Bill and Melinda Gates came as a...

Dentsu unveils ‘economic empowerment’ offering

Dentsu has launched what it’s calling its “Economic Empowerment” offering designed...

Why brands are cutting adspend

By Abimbola Mohammed The COVID-19 pandemic has changed the world we live in. Businesses...

How brands can survive Nigeria’s rapidly increasing inflation-experts

By Kasim Bakare Worried by the alarming inflationary trend and the resultant decrease...

APCON: A cub at 33?

By Felicia Nwosu Promoting responsible and ethical advertising practice, acting...

Idorenyen Enang unveils transformational initiatives for NIMN

The first Vice-President of NIMN and CEO of Corporate Shepherds Limited, Mr...

MARKETING EDGE on TV hosts Ronan Redmond tomorrow @ 12:30pm

MARKETING EDGE on TV, an industry respected and highly authoritative weekly television...

Ford recalls over 600,000 Explorer SUVs

Ford Motor Co, a leading automobile manufacturer, has announced the recall of 661,000...