Tag: Marketing

Crisis action plan as cushioning tool for brands’ survival

By Felicia Nwosu Prevention, they say, is better than cure. If any brand has had...

Nigerian Breweries recorded increased sales volume in 2020 despite COVID-19

The foremost brewing company, Nigerian Breweries Plc recorded significant growth...

Nigerian Breweries sets Owerri aglow with Tiger Street Food Festival

Nigerian Breweries, with its crisp tasting lager brand, Tiger beer as proud sponsor,...

MTN honours NFF President’s courtesy visit

To further support the growth of Nigerian football, MTN Nigeria has welcomed the...

Trophy unveils tallest beer bottle

Premium lager beer, Trophy from the stable of International Breweries, has unveiled...

LG exits smartphone business after years of losses

LG, the South Korean tech giant, has announced its exit from the mobile phone unit...

Experts advocate brand realignment at MARKETING EDGE IMC Virtual Quarterly Summit

Recessions bring changes to the marketplace that no brand or business can predict....

Facebook research unveils tips for Nigerian businesses to navigate Ramadan

The Covid-19 pandemic has significantly impacted the way people live, connect, shop...

Elev8’s Lekki Gateway offers 1m eyeballs to advertisers

Elev8Media Advertising Ltd, the dynamic Lagos-based marketing services agency, has...

BERA to provide Omnicom Media Shops with brand equity metrics, analytics

Omnicom Media Group and BERA (Brand Equity Relationship Assessment), a platform that...