Marketing

MARKETING EDGE on TV to host Sona Group Chairman on TVC News DStv Channel 418 this Wednesday at 12:30PM

The Chairman of Sona Group of companies, Arjan Mirchandani will be featured this...

First Party Data becomes the go-to for advertisers

Data privacy laws and browser changes to the use of third-party cookies have caused...

Ti-elle Global Enterprise commissions new office, expands offerings and services

By Zion Rufus   Printing and Corporate Branding firm—Ti-elle Global...

2 Days left to final LIA entry deadline

Due to overwhelming requests, London International Awards (LIA) has extended the...

Why collaboration is vital for communication management in Lagos – Kelechi Nwosu

By Kasim Bakare A former President of the Association of Advertising Agencies...

How outdoor evolved while the world was indoors

Majority of Covid-19 pandemic restrictions has been lifted across the world and audiences...

US digital ad market to grow 15% in 2021 and cross $200bn in 2022

Digital ad spending in the United States' advertising industry will exceed the $200bn...

Nirmalya Chowdhury emerges Marketing Personality of the Year

By Zion Rufus   Group Marketing Head, Sona Group of Industries, Mr. Nirmalya...

Place of picture-taking in driving growth for the OOH industry

By Kingsley Onwukaeme “With the right picture, even the worst of billboards can...

MARKETING EDGE on TV hosts Poke Ltd boss on TVC News DStv Channel 418 this Wednesday @12:30PM

By Oghale Mafuru Foremost Marketing and Advertising television programme and a...