Tag: Marketing

Diageo unveils Collaboration Center to accelerate innovation, enhance consumer experience

Global beverage leader Diageo has launched the Diageo Collaboration Center which...

Leveraging the digital and traditional marketing to get maximum result for advertising campaign

By Ibidunni Banjoko Digital is vital to the success of any marketing strategy. Or...

Agencies at receiving end, suffer reduced bottomline – Soji Odedina

The Managing Director and Chief Executive Officer, First Katalyst, Soji Odedina ...

Lai Mohammed tasks NIPR on toning down incendiary rhetoric and reducing tension

Nigeria’s Minister of Information and Culture, Alhaji Lai Mohammed has tasked communication...

Unilever to change toothpaste tube package

Unilever, a multinational consumer goods company, has announced plans to switch to...

Bill and Melinda Gates: The unraveling of mega brands

The announcement of the parting of ways between Bill and Melinda Gates came as a...

Dentsu unveils ‘economic empowerment’ offering

Dentsu has launched what it’s calling its “Economic Empowerment” offering designed...

Why brands are cutting adspend

By Abimbola Mohammed The COVID-19 pandemic has changed the world we live in. Businesses...

How brands can survive Nigeria’s rapidly increasing inflation-experts

By Kasim Bakare Worried by the alarming inflationary trend and the resultant decrease...

APCON: A cub at 33?

By Felicia Nwosu Promoting responsible and ethical advertising practice, acting...