Marketing

McCann elevates Monica Tailor to global director McCann LIVE

McCann has announced the promotion of Monica Tailor to the role of SVP, Global Director...

“ADVAN Awards’ evaluation, selection process based on global best practice”

The Advertisers Association of Nigeria (ADVAN) has said that the evaluation and selection...

Modion Communications’ social impact campaign debuts on Top 10 Global SABRE Awards as Africa’s highest ever

Modion Communications, Nigeria's fast-growing Public Relations and Marketing Communication...

Ad agencies advocate safe advertising space for children

By Felicia Nwosu In a bid to help minimize children’s exposure to age-restricted...

Digital advertising and marketing record growth as pandemic eases

By Ibidunni Banjoko The large increases in online traffic provide opportunities...

Global mobile apps and web analytics market to hit $28.88bn, increases focus on importance of data

By Zion Rufus The global mobile apps and web analytics market is...

Digital platforms appeal to large spectrum of Nigerian consumers – experts

By Abimbola Mohammed Digital and social media platforms are moving beyond their...

Publicis’ Spark Foundry bags Facebook’s $750 million global media account

Following a seven month competitive pitch which involved some of the world’s...

Advertising agencies record significant growth amid economic challenges – experts

By Oghale Mafuru The year 2021 witnessed several disruptions to economic activities...

Increased Privacy: Marketing is about to get more expensive for digital marketers— Oti Ukubeyinje

By Zion Rufus The past year has seen an increased focus on user privacy across...