Marketing

Storytelling accelerates brand building – President, Brands Academy

By Felicia Nwosu Prof. Samaila Mande, President, Brands Academy Nigeria, has advised...

APCON set to de-register debtor practitioners

By Zion Rufus Plans are underway by the Advertising Practitioners Council of Nigeria...

FirstBank promotes elite sports to enhance brand’s equity, trust

By Dele Ojo In highly saturated and competitive markets, such as the banking sector,...

A writer’s performance-based impressions of the sub-sectors in IMC industry

By Tunde Animasaun In spite of the ripple effects of the pandemic on economic and...

Microsoft rolls out new policies, blocks ads related to gaming, politics, others

Microsoft has announced that the company will no longer allow advertising of certain...

Creativity, the soul of advertising and branding – experts

By Felicia Nwosu Advertising professionals have charged practitioners in the industry...

Dentsu restructures, names new chairman, records Q3 growth

Dentsu Group has announced the restructuring and promotion of Hiroshi Igarashi as...

Amstel Malta: Positioning on the crest of nourishment

Feelers emanating from the Nigerian beverages market have revealed that malt drinks...

McCann elevates Monica Tailor to global director McCann LIVE

McCann has announced the promotion of Monica Tailor to the role of SVP, Global Director...

“ADVAN Awards’ evaluation, selection process based on global best practice”

The Advertisers Association of Nigeria (ADVAN) has said that the evaluation and selection...