Marketing

Hayat Kimya Nigeria hosts MOLFIX Brand Ambassador Funke Akindele-Bello for a tour of its factory

Hayat Kimya Nigeria, the producers of the leading diaper brand, MOLFIX, hosted its...

Lynne Biggar, Visa CMO to resign early 2022

After nearly six years as Visa’s chief marketing officer, Lynne Biggar is preparing...

Storytelling accelerates brand building – President, Brands Academy

By Felicia Nwosu Prof. Samaila Mande, President, Brands Academy Nigeria, has advised...

APCON set to de-register debtor practitioners

By Zion Rufus Plans are underway by the Advertising Practitioners Council of Nigeria...

FirstBank promotes elite sports to enhance brand’s equity, trust

By Dele Ojo In highly saturated and competitive markets, such as the banking sector,...

A writer’s performance-based impressions of the sub-sectors in IMC industry

By Tunde Animasaun In spite of the ripple effects of the pandemic on economic and...

Microsoft rolls out new policies, blocks ads related to gaming, politics, others

Microsoft has announced that the company will no longer allow advertising of certain...

Creativity, the soul of advertising and branding – experts

By Felicia Nwosu Advertising professionals have charged practitioners in the industry...

Dentsu restructures, names new chairman, records Q3 growth

Dentsu Group has announced the restructuring and promotion of Hiroshi Igarashi as...

Amstel Malta: Positioning on the crest of nourishment

Feelers emanating from the Nigerian beverages market have revealed that malt drinks...