Tag: Marketing

Marketing budget is not shifting because of Covid-19, but because of digital – Kemi Fabusoro

By Ibidunni Banjoko Kemi Fabusoro, the Director/Executive Secretary of the Association...

Digital advertising – a bug, a reality or myth?

Before now, incorporating digital into brands’ ad campaigns used to be done with...

Nigeria’s first ad tech marketplace births, Adspace

BY Zion Rufus First eCommerce platform for Nigeria’s advertising and marketing...

LIA announces 2021 Non-Traditional Jury

London International Awards (LIA) has announced its stellar list of jurors that will...

Tunji Adeyinka elected new EXMAN president

By Kasim Bakare One of Nigeria's foremost marketing practitioners and Managing...

Airtel Nigeria flags off Airtel Touching Lives Season 6

Leading telecommunications services provider, Airtel Nigeria has reiterated its commitment...

Youths should embrace advertising profession – Steve Babaeko

By Felicia Nwosu In a bid to show young people the attractive nature of advertising...

Clients in-housing, a threat to Ad agencies?

BY ZION RUFUS It is no longer news that as brands are looking to in-source different...

Why every entrepreneur should build their own Marketing Agency

Marketing does more than just boost a company’s sales and entice customers to buy...

Skit Store opens second Abuja outlet

Aim to raise N2 million for 400 out-of-school children Skit Store (formerly known...