Tag: Marketing

Brand equity is an intangible that’s worth real money

When the original Arthur Andersen shuttered in 2002 after facing a criminal indictment...

Meet MARKETING EDGE’s panelist @second Quarterly Virtual Summit – Emeka Obia

Emeka Obia has over 8 years’+ experience in the marketing communications industry. He...

Nigeria’s PR practice needs PR – Yomi Badejo-Okusanya

By Kasim Bakare Worried by the state of public relations practice and the seeming...

WFA launches global census of advertising, marketing industry

The World Federation of Advertisers (WFA) is partnering with Campaign, Kantar to...

Meet MARKETING EDGE’s panelist @second Quarterly Virtual Summit – Ofureh Odigue-Abhulimhen

Ofureh Jennifer Odigue-Abhulimhen is an ambitious business strategy expert inspired...

Collaboration: The ladder to grow brand’s reach

By Felicia Nwosu These days, businesses and organisations are faced with a lot of...

OELA music project to help grow Lagos economy as robust tourism destination – Uzamat Akinbile-Yussuf

Lagos State Government has endorsed the new music project tagged OELA Project Evergreen...

Data: The power to transform brands into icons

By Felicia Nwosu Marketing has experienced a revolutionary shift over the past few...

Meet MARKETING EDGE’s panelist @second Quarterly Virtual Summit – Sherif Lanre Akinpelu

Sherif Lanre Akinpelu is the Strategy Lead, SPV Communication Solution (MTN Nigeria’s...

Apple’s privacy update targets ad tech, email marketing

Tech giant, Apple is introducing a round of privacy features which will put more...