Tag: Marketing

Letshego introduces digital platform, celebrates the spirit of Africa

Letshego Group, a leading retail finance organisation in Africa, has launched its...

AAAN celebrates Steve Babaeko on his 365 days achievement as president

By Abimbola Mohammed The Association of Advertising Agencies of Nigeria (AAAN)...

PepsiCo to launch healthier snacks in EU by 2025

PepsiCo has announced plans to reduce sugar content in sodas and iced teas by 25%...

Amber marks one year anniversary in style and panache

If there is any inspiring word to describe Amber for its doggedness, it will be resilience...

IMC experts predict industry growth in Q3, 2021

By Ibidunni Banjoko Experts in the integrated marketing communications industry...

Scotiabank taps Phil Osagie as its content writer

By Abimbola Mohammed Scotiabank, a Canadian multinational banking and financial...

HSSF ad ban to cost broadcasters more than £200m annually in revenue

In a bid to tackle obesity, the UK government is set to impose a UK-wide pre-9pm...

FG set to inaugurate Audience Measurement Council

Feelers emanating from the Federal Ministry of Information & Culture have revealed...

Experts advocate media convergence, purpose-driven consumer insights at MARKETING EDGE’s 2nd Quarterly Virtual Summit

By Kasim Bakare In today’s digital era, consumer behaviour is fast-changing...

AfCFTA: Prospect of growth for Nigerian brands

By Oghale Mafuru Nigeria ratified its membership of the African Continental Free...