Tag: Marketing

Creativity powered by technology is the future of agencies – Agnes Ailuelohia

By Felicia Nwosu The COVID-19 pandemic has irreversibly changed the advertising...

Global internet advertising market projected to hit $1,089 billion by 2027

By Zion Rufus   The global internet advertising market size which was...

LASAA holds conference, exhibition for stakeholders

Lagos State Signage and Advertisement Agency (LASAA) has announced plans to host...

MARKETING EDGE on TV to host Sona Group Chairman on TVC News DStv Channel 418 this Wednesday at 12:30PM

The Chairman of Sona Group of companies, Arjan Mirchandani will be featured this...

First Party Data becomes the go-to for advertisers

Data privacy laws and browser changes to the use of third-party cookies have caused...

Ti-elle Global Enterprise commissions new office, expands offerings and services

By Zion Rufus   Printing and Corporate Branding firm—Ti-elle Global...

2 Days left to final LIA entry deadline

Due to overwhelming requests, London International Awards (LIA) has extended the...

Why collaboration is vital for communication management in Lagos – Kelechi Nwosu

By Kasim Bakare A former President of the Association of Advertising Agencies...

How outdoor evolved while the world was indoors

Majority of Covid-19 pandemic restrictions has been lifted across the world and audiences...

US digital ad market to grow 15% in 2021 and cross $200bn in 2022

Digital ad spending in the United States' advertising industry will exceed the $200bn...