Marketing

There’s a line between value proposition and brand positioning- Dolapo Otegbayi

By Zion Rufus As businesses continue to face stiff competition while they fight...

MTN Nigeria appoints Emamoke as GM, Brand and Communication

MTN Nigeria has appointed marketing and strategy expert, Emamoke Ogoro to lead as...

Dubai Lynx announces jury members for the 2022 awards

Dubai Lynx, MENA’s Festival and Awards for creative excellence in branded communications,...

Adenike Adebola, others to lead 4th Boardroom Webinar Series

Marketing and Innovation Director of Guinness Nigeria, Adenike Adebola and a host...

Experts bemoan adulterated PMS’ impact on national brand perception

By Oghale Mafuru Coming on the heels of the current economic and social crisis...

MARKETING EDGE on TV hosts Dr. Akin Ogunbiyi on TVC News, DStv channel 418 on Wednesday @ 12:30pm

By Oghale Mafuru Foremost brand-centric, advertising, and marketing television...

Brands leverage St. Valentine’s Day celebration to deepen market penetration

By Felicia Nwosu With the aim to sustain the spirit of the valentine celebrations,...

Brands cling to first-party data as third-party cookies phase out- Ukubeyinje

By Oghale Mafuru To mitigate the challenges that accompanied the extinction of...

Coca-Cola Zero Sugar wears new look, improves taste

Coca-Cola Nigeria has released a new and improved recipe of Coca-Cola Zero Sugar....

GSK on course to spin off Consumer Healthcare business mid 2022

Research-based pharmaceutical and healthcare company, GlaxoSmithKline plc. has revealed...