Tag: Marketing

PR stakeholders urge members to reposition for New Year opportunities

By Ibidunni Banjoko Stakeholders in Nigeria’s public relations space have urged...

Twitter enthusiasts count losses as FG lifts ban

By Felicia Nwosu Stakeholders and other digital natives of Twitter have continued...

US Capitol Riot Panel issues Subpoena to Meta, Alphabet, Twitter

Subpoenas have been issued to social media giants Meta, Twitter, Alphabet, and Reddit...

Experts underscore role of data aggregation in IMC industry

By Abimbola Mohammed Advertisers have long been collecting first-party data like...

Metaverse: Why Nigerian brands and agencies need restructuring

By Ibidunni Banjoko From the birth of the modern internet to the shift to mobile,...

Discordant tunes trail conversation on practice and business of advertising

By Zion Rufus Currently sparking conversation amongst marketing communications...

FTC lawsuit seeking divestiture of Meta Companies gets go ahead

Initially dismissed on the grounds of “insufficient evidence for its central claim”...

FirstBank to hold Economic Outlook Webinar for 2022 today

First Bank of Nigeria Limited, Nigeria’s premier and leading financial inclusion...

Professionals weigh in on quack agencies as digital adspend set to hit record high

By Zion Rufus The topical issue of “quack” agencies and digital companies...

IMC industry is resilient for 2022 despite Omicron – Experts

By Oghale Mafuru As it currently sits, some nations of the world are still battling...