Tag: Marketing

Aare Fatai Odesile’s Night of Honour at ADVAN Awards

By Zion Rufus It was a groundbreaking moment when marketing leader and Managing...

Coca-Cola commended for planned $1bn investment in Nigeria

Global beverage company, Coca-Cola Nigeria, has been commended by Nigeria’s Vice...

Focusing on the positives of 2020 and COVID-19 is the best way to ride the storm — Lanre Adisa

By Zion Rufus The COVID-19 pandemic has triggered a global crisis like no other,...

Hayat Kimya Nigeria hosts MOLFIX Brand Ambassador Funke Akindele-Bello for a tour of its factory

Hayat Kimya Nigeria, the producers of the leading diaper brand, MOLFIX, hosted its...

Lynne Biggar, Visa CMO to resign early 2022

After nearly six years as Visa’s chief marketing officer, Lynne Biggar is preparing...

Storytelling accelerates brand building – President, Brands Academy

By Felicia Nwosu Prof. Samaila Mande, President, Brands Academy Nigeria, has advised...

APCON set to de-register debtor practitioners

By Zion Rufus Plans are underway by the Advertising Practitioners Council of Nigeria...

FirstBank promotes elite sports to enhance brand’s equity, trust

By Dele Ojo In highly saturated and competitive markets, such as the banking sector,...

A writer’s performance-based impressions of the sub-sectors in IMC industry

By Tunde Animasaun In spite of the ripple effects of the pandemic on economic and...

Microsoft rolls out new policies, blocks ads related to gaming, politics, others

Microsoft has announced that the company will no longer allow advertising of certain...