Tag: Marketing

2021 Strongest year ever for UK’s ad market

Record 26.4% growth put market value at an estimated £30bn last year, with advertising...

Digital advertising is the new TV advertising

By Zion Rufus  Summing up the dawn of the Internet of Things (IoT), continuous...

Plastic pollution is fixable, but the world needs a plan

Many governments and organisations are working hard to deal with plastic waste and...

Dr. Ken Onyeali Ikpe honoured as APCON Fellow

By Abimbola Mohammed Advertising Practitioners Council of Nigeria (APCON) has...

Topics, the journey to Google’s third party cookies replacement

By Zion Rufus Amidst the growing agitation for stronger user privacy and Internet...

The Hook Creative Agency is my greatest adventure yet – Sam Ochonma

After trying his hands on so many things, Sam Ochonma decided to settle for advertising....

NIMN President charges practitioners on productivity

By Oghale Mafuru The president of the National Institute of Marketing of Nigeria,...

Hakeem Akintunde honored with APCON Fellowship

By Zion Rufus Another well deserved honor has been bestowed on vastly experienced...

Advertising spend will rise in 2022 enabled by electioneering campaigns-IMC experts

By Oghale Mafuru Practitioners in the Integrated Marketing Communication industry...

11 female advertising trailblazers emerge APCON Fellows

By Felicia Nwosu A symbol of hard work, resilience and professionalism, 11 female...