Tag: Marketing

Conversational marketing becomes the go-to for customer engagement

By Zion Rufus  As it currently sits, conversational marketing has become the...

La Casera and Gala: Brand war or romance 

By  Elizabeth Olagunju How about a throwback to St Valentine's day. Today may...

Steve Babaeko named a visiting Fellow at the University of Reading

Steve Babaeko, Founder and CEO of Nigeria's first pan-African Creative advertising...

Stakeholders laud MARKETING EDGE Hall of Fame

By Abimbola Mohammed Stakeholders in Nigeria’s Integrated Marketing Communication...

IMC experts list Indicators that will signal brands’ success in 2022

By Felicia Nwosu Repositioning for the new normal, brands are beginning to move...

MARKETING EDGE on TV hosts Dr. Akin Ogunbiyi on TVC News DStv channel 418 on Wednesday @ 12:30 pm

By Oghale Mafuru MARKETING EDGE on TV, Nigeria’s leading and foremost brand-centric,...

Industry titans, gladiators laud MARKETING EDGE’s innovative disruption

By Oghale Mafuru Industry Titans and gladiators from different sectors of the...

Dubai Lynx announces IKEA as the Advertiser of the Year 2022

Dubai Lynx, MENA’s Festival and Awards for creative excellence in branded communications,...

Tall with giants

By Yomi Badejo-Okusanya From my early secondary school days, I have had a problem...

Nestlé launches Nescafe Malty

To deepen market penetration, Nestlé Nigeria has introduced NESCAFÉ MALTY, a new...