Marketing

Adewumi joins Pinnah Foods as senior brands, marketing manager

Yvonne Femi Adewumi, a seasoned communications and marketing professional with a...

How global ad spend surpassed projected revenue in 2024

By Abimbola Mohammed The World Advertising Research Center (WARC) released its...

Global brands launch campaign to set mood for Valentine’s Day 2025

By Abimbola Mohammed Globally, Saint Valentine’s Day is a season to show love...

Giant strides of customs boss Wale Adeniyi as distinguished public servant @ 59

By Seun Johnson For Mr. Adawale Bashir Adeniyi, the distinguished Comptroller...

Experts share insights on future of experiential marketing

By Abimbola Mohammed  As the marketing landscape continues to evolve,...

What if WPP, Publicis merged? The case for ultimate advertising powerhouse

In a world where advertising is being reshaped by AI, data, and consolidation, the...

USAID Administrator, Samantha Power shares her Exit Memo

By Amos Oladele Samantha Power, Administrator of the United States Agency for...

How interactive campaigns are redefining marketing

By Seun Johnson Despite the daily deluge of advertisements, innovative brands...

Women pioneering excellence in Nigeria’s experiential marketing landscape

By Felicia Nwosu Nigeria's experiential marketing industry is thriving, with remarkable...

Cannes Lions announces Jury President, Award submission

By Abimbola Mohammed The Cannes Lions International Festival of Creativity has...