Tag: Marketing

Global artificial intelligence in marketing to reach USD 23,250.17 million by 2027

The Global Artificial Intelligence in Marketing Market size was estimated at USD...

Evolution of advertising has created a greater propensity for errors – Basamta

By Zion Rufus Against the backdrop of how the internet has revolutionized advertising...

Unilever updates marketing principles to children

Unilever has announced an update to its global principles for responsible marketing...

NIMN to hold Annual Marketing Conference/ AGM in June

By Oghale Mafuru The National Institute of Marketing of Nigeria, NIMN is set to...

Kuda denies customer access to account

Kuda Bank, Nigeria's first mobile-only bank, is currently mired in a financial mess...

Google seeks talented Africans to solve technical challenges on the continent

[audio mp3="https://marketingedge.com.ng/wp-content/uploads/2022/04/NEWS_AUDIO_22_done.mp3"][/audio]   Tech...

Leverage technology, collaboration to repel encroachment – Akinola

By Felicia Nwosu Nengi Akinola, Head, Marketing and Branding at FairMoney, has cautioned...

Behind Sterling Bank’s Easter campaign controversy

By Zion Rufus There are creative concepts that sound fantastic in the boardroom...

Brands build better engagement by digitally tilting towards Gen Z

By Felicia Nwosu Across the globe, the paradigm of interaction between consumers...

Netflix considers cheaper ad-on option to stem subscribers’ loss

Reed Hastings, co-CEO of Netflix has finally announced plans to incorporate ads as...