Tag: Marketing

PRCAN boss reaffirms optimism for new Standards of Practice

By Oghale  Mafuru To further articulate the impact of an effective operational...

Experts task practitioners on innovative solutions at Quarterly Summit

By Ibidunni Banjoko Marketing communications experts have stressed the need for...

Consumers have moved to digital, are brands following?

By Zion Rufus Backed by technological acceleration, the seismic shift in today’s...

Advertisers are starting to move media buying in-house- Vytautas Paukstys

By Zion Rufus Today, most marketers have begun to take more control of their media...

Chain Reactions Nigeria marks 15 years of eminence, unveils new logo

By Felicia Nwosu Nigeria’s leading PR and consulting firm, Chain Reactions has...

Brands hop on the viral Will Smith-Chris Rock confrontation in strategic marketing

By Zion Rufus While several social media platforms went agog on March 28th, 2022...

EXMAN president lists key trends to shape experiential space for the rest of 2022

By Felicia Nwosu Tunji Adeyinka, President of Experiential Marketers Association...

Nielsen agrees to $16 billion acquisition deal

By Zion Rufus Global market measurement firm, Nielsen Holdings plc has entered...

Pitcher Awards Entries Now Closing 15 April 2022

The organizers of the Pitcher Festival of Creativity have announced that entries...

Rethinking the future of PR and communications practice in Africa

By Godfrey Adejumoh The United Nations estimates that Africa has the youngest...