Tag: Marketing

Brands join fight against Russia over Ukraine invasion

By Felicia Nwosu Strong reactions have continued to trail Russian attacks on Ukraine,...

MTN, first African brand to enter Metaverse

By Ibidunni Banjoko Following the new iteration, MTN Group, one of the leading...

Collaboration is the ad agency model of the future – Creative leaders

By Zion Rufus Changes in livelihood and consumerism have prompted marketers and...

Wakanow appoints Muyiwa Aleshinloye as Head of Marketing

One of Africa's leading travel agency, Wakanow has appointed Muyiwa Aleshinloye as...

We are now a network that questions the status quo – SBI Media

By Abimbola Mohammed Following the partnership between SBI Media, one of the leading...

SBI Media partners Stagwell, transforms into SBI Stagwell

To foster creativity, adopt a more permanent and global hybrid work structure, Nigeria’s...

Digital marketing professionals in the season of upward movement

By Ibidunni Banjoko Year 2022 seems to be a year of hierarchical transition and...

Top media practitioners unanimous on trust as basis for effective client-agency relationship

By Abimbola Mohammed At the heart of every thriving business relationship is the...

Divergent views trail collaborations, mergers and acquisition in Nigeria’s marketing ecosystem

By Zion Rufus The long-standing discussion on collaborations, mergers and acquisition...

LASAA Board will help resolve lots of issues- OAAN President

By Felicia Nwosu Emmanuel Ajufo, President, Outdoor Advertising Association of...