Marketing

Telcos record higher operational cost – NCC

The Nigerian Communications Commission (NCC) has revealed that the operating costs...

Nigeria leads in MultiChoice subscription revenue

By Abimbola Mohammed MultiChoice Group has posted its full-year 2022 result, which...

Oduwole tasks NAFDAC, APCON on synergy

By Ibidunni Banjoko Dr. Jumoke Oduwole, Special Adviser to the President on Ease...

Responsib’All Day: Pernod Ricard Nigeria partners Nigerian Conservation Foundation on tree planting

Pernod Ricard Nigeria, the local affiliate of Pernod Ricard, a global leader in wines...

Stakeholders advocate collaboration for effective regulations

Stakeholders in the integrated marketing communications, as well as allied industry,...

Abeg rebrands as Pocket by PiggyVest, controversy trails acquisition

By Zion Rufus The “secret” acquisition and rebrand of money transfer app and...

AISOP is meant to regulate, not to strangulate – Dr. Fadolapo

By Abimbola Mohammed Dr. Olalekan Fadolapo, Registrar, Advertising Practitioners...

Research: Only 12% of CMOs are leveraging data-driven marketing

By Zion Rufus With CMOs under increased pressure to deliver results and increase...

GM Marketing attributes 2Sure success to disruptive marketing

By Oghale Mafuru Following the incredible success of the 2Sure brand since it...

Skit Store expands footprint with the opening of its seventh location

By Zion Rufus Skit Store, a one-stop shop for school, office, and lifestyle supplies,...