Tag: Marketing

Data analyst calls for structured data, advanced technology for better ads targeting

By Felicia Nwosu With the aim to market  visibly across plethora  platforms...

Sterling Bank’s ‘offensive’ Easter advert will be sanctioned -APCON

By Oghale Mafuru The Advertising Practitioners Council of Nigeria, the regulatory...

Meta unveils new feature on WhatsApp

Meta has unveiled one of the most significant updates to WhatsApp. According to...

Elon Musk offers $43 billion for Twitter takeover

By Ibidunni Banjoko   Elon Musk, the Chief Executive Officer of Tesla...

Leo Burnett India grabs Meta strategic and creative communications business

By Abimbola Mohammed Leo Burnett India has been appointed as the strategic and...

How internet proliferation has contributed to growth of advertising market

The global internet advertising market which held a market size of USD 345.33 Million...

NIPR needs to improve on practice – Olabode

By Ibidunni Banjoko Raheem Olabode, Executive Director, CMC Connect, has said...

4 reasons empathy-based marketing needs to be applied in Nigeria

By Zion Rufus Customer-centricity, audience targeting, and building personalized...

Heineken’s Trophy Tour will create lifetime experience for young fans – Morgan

By Abimbola Mohammed Shade Morgan, the Corporate Affairs Director, Nigeria Breweries...

Agencies lack originality in marketing strategy – Ailemoh

By Felicia Nwosu One of the thought leaders in the Integrated Marketing Communications...