Tag: Marketing

Brands hop on the viral Will Smith-Chris Rock confrontation in strategic marketing

By Zion Rufus While several social media platforms went agog on March 28th, 2022...

EXMAN president lists key trends to shape experiential space for the rest of 2022

By Felicia Nwosu Tunji Adeyinka, President of Experiential Marketers Association...

Nielsen agrees to $16 billion acquisition deal

By Zion Rufus Global market measurement firm, Nielsen Holdings plc has entered...

Pitcher Awards Entries Now Closing 15 April 2022

The organizers of the Pitcher Festival of Creativity have announced that entries...

Rethinking the future of PR and communications practice in Africa

By Godfrey Adejumoh The United Nations estimates that Africa has the youngest...

Investments in brands, 2023 election campaigns will drive growth this year – Adelusi

By Abimbola Mohammed Media expert Femi Adelusi, Founder/ Group CEO, BrandEye/Mediaplus,...

Eko Innovation Centre, GDM Group, EXMAN launches MarkHack 1.0

On Friday 8 th of April 2022, Eko Innovation Centre in collaboration with GDM Group...

IMC experts express divergent views over 2023 elections

By Felicia Nwosu As the socio-political atmosphere becomes charged ahead of the...

Fidelity Bank presents N10million to winners of GAIM 5 4th monthly draw

Ten customers of Fidelity Bank Plc have smiled home with N1million each having emerged...

GAGE Awards announces nominees, open portals for votes

Nigeria's leading digital awards organized to recognize, promote and reward digital...