Tag: Marketing

Advertisers, brands pledge to tackle systemic pitching behaviour

By Zion Rufus In an effort to focus on making the pitching process more accountable...

Deploy design thinking to deliver brand solution – Dr. Onyeali Ikpe

By Abimbola Mohammed Dr. Ken Onyeali Ikpe, now Non-Executive Director, and Board...

Ad fraud, inaccuracy in audience measurement put marketers in fresh dilemma

By Zion Rufus With the advent of the internet, marketers have been provided unprecedented...

Oxford Green Farms launches AgroLyfe to optimise productivity

By Oghale Mafuru As part of efforts to drive self-sustainability through economic...

Metaverse to generate $40bn to sub-Saharan Africa’s economy in 10 years – Report

By Ibidunni Banjoko Metaverse, the vast global network of digital spaces, has...

McDonalds closes down its restaurants around Russia

McDonalds, a popular Quick Service Restaurant (QSR) brand selling burgers and fries,...

M&C Saatchi rejects top investor’s buyout offer

M&C Saatchi has rejected a fourth takeover offer from Vin Murria, its biggest...

Kuteyi marks 70th birthday amidst splendour, launches memoir 

The celebration began in pomp of splendid colours at The Event Centre, Agidingbi,...

MTN, GTCO, other brands lead in the Consumer Value Award contest

By Ibidunni Banjoko In the contest to call out brands that are making great contributions...

Cannes Lions honours Malala Yousafzai with the 2022 LionHeart Award

The Cannes Lions International Festival of Creativity has announced that it will...