Tag: Marketing

Diaper brands battle over market share

By Abimbola Mohammed Over the years there has been a complete shift from the usage...

Ogunbiyi urges shared commitment, visionary thinking ahead of Osun elections

By Zion Rufus Osun State gubernatorial candidate under the aegis of the Accord...

Rising inflation disrupts customer loyalty

By Zion Rufus  Increased cost of living and rising inflation which is pushing...

Why persuasion, engagement, and entertainment are important for effective marketing

Some of the most vital strategies that marketers fail to include in their storytelling...

Uwubanmwen elected as VP World Federation of Advertisers

Osamede Uwubanwmen, the President of Advertisers Association of Nigeria (ADVAN),...

UK ad market hits a record £32bn in 2021

Growth of £8bn above original forecasts powered by boom in online sector but also...

Wellness Medical Distribution launches online integrative marketplace, Pharmacentre

L-R: Pharm. Lawrence Ekhator, ACPN Chairman, Lagos State; Dr. Obadere Peter, Co-Founder,...

Cannes Lions launches Festival programme focused on global priorities

The Cannes Lions International Festival of Creativity has today launched the 2022...

MTN’s We Move inspires young Nigerians to do more

By Ralph Tathagata Apart from influencing buying and consumption behaviour, marketing...

 Accord Party declares Ogunbiyi as gubernatorial flagbearer

By Felicia Nwosu As the Osun State governorship election gains more momentum,...