Tag: Marketing

FG tasks advertising sector on $2 billion revenue

By Zion Rufus Minister of Information and Culture, Alhaji Lai Mohammed has challenged...

MARKETING EDGE Publisher tasks admen on global competitiveness

By Felicia Nwosu Star FM101.5, the sister radio station to Muhri television,  Saturday...

Private sector-led economy dependent on virile and responsible governance

By Tunde Animasaun Nigeria’s transition from public to the private sector-led...

Nestle takes empowerment scheme to South-South

By Oghale Mafuru As part of its Corporate Social Responsibility initiative, Nestle...

MACK HACK 1.0 ends with call on reigniting disruptive marketing ideas

By Oghale Mafuru The maiden edition of the Mack Hack 1.0, a novel initiative...

ADVAN president tasks practitioners on enabling business environment

By Felicia Nwosu Osamede Uwubanwmen, the President of Advertisers Association...

Global PR industry recovers, grows by 10.6% in 2021

Following a 4% decline in 2020, the global Public Relations industry has grown by...

Cannes Lions, ANA open CMO Global Growth Council to the industry

Evolved from the Cannes Lions and ANA’s CMO Growth Council, the Global Growth Councils...

Wavemaker taps Briana Finelli as commerce strategy lead

By Abimbola Mohammed  In a bid to run new business from new economy brands such...

Throwback Thursday: Ads that disrupted the marketing space in the 80s and 90s

By Abimbola Mohammed It is no doubt that the way and manner in which Nigerian consumers...