Tag: Marketing

Google removed 3.4B ads, suspended 5.6M accounts in 2021

As the digital world evolves, Google policy development and enforcement strategies...

Brands turn to shrinkflation as consumers’ purchasing power erodes

By Zion Rufus As economic disruptions, inflationary pressures, and sustained increase...

Terragon appoints Wuraola Jinadu as VP, consumer business

In its bid to expand its service offering to more verticals and consolidate its position...

Coca-Cola revs up Ramadan

The Muslim Ummah in Lagos and Kano were recently treated to the insightful family...

Wales International Schools, knowledge powerhouse with cutting edge facilities

By Felicia Nwosu & Oghale Mafuru "The direction in which education starts...

Arabian Travel Market to open next week

• The 2022 edition of the event to see an 85% year-on-year increase in floor space,...

Infrastructure, power major challenges of FMCGs – Adefila

By Ibidunni Banjoko Dayo Adefila, Head of Digital Strategy, PZ Cussons (Africa region),...

Hellmann’s is Unilever’s best-performing brand

By Felicia Nwosu World’s No.1 mayonnaise, Hellmann’s, and Unilever’s best-performing...

MARKETING EDGE on TV hosts Otufodunrin today

By Oghale Mafuru The foremost advertising and marketing television program, MARKETING...

Cannes Lions announces 2022 jury members

Cannes Lions has announced its 2022 jury line-up of global experts, selected to define...