Tag: Marketing

YBO bemoans poor perception of PR in Nigeria

By Felicia Nwosu Mr. Yomi Badejo-Okusanya, YBO, Founder and Group Managing Director...

Global web 3.0 market size to reach USD 81.5 Billion

By Zion Rufus Global web 3.0 market size, which hit USD 3.2 Billion in 2021, is...

How Indomie typifies genericization

By Zion Rufus Against the backdrop of genericization and brand building especially...

MarketingWeek holds webinar on how e-commerce brands can win digital battles

By Abimbola Mohammed MarketingWeek, in collaboration with Brynder, held a webinar...

Brands empathising with consumers’ pocket size

By Felicia Nwosu Consumers have a lot of choices these days, yet, they’re also...

Over 200 students celebrated Children’s Day with MTN and Google

In commemoration of Children's day, MTN Nigeria in partnership with Google hosted...

Cannes Film Festival: 75 years of celebrating growth

By Zion Rufus Bringing together about 35,000 film professionals and the biggest...

Climate change: A call on creative educators to drive real change

The lukewarm outcomes of COP26 last year confirmed the reality of relying on the...

Don’t let fear be your team’s underlying emotional current

The way marketing leaders behave directly influences their teams. Positive CMOs are...

Ozekhome takes MARKETING EDGE’s workforce on masterclass session

By Abimbola Mohammed To consolidate its leadership position in authoritative news,...