Marketing

USP is more than positioning statement – Adzufeh

By Felicia Nwosu Media expert, Eki Adzufeh, the Chief Executive Officer/ Administrator...

Wavemaker wins Wipro Consumer Care account

Wavemaker Malaysia has won the media business of Wipro Consumer Care (LDW) Malaysia. The...

AAAN gives Babaeko‘s team second term

By Felicia Nwosu Members of the Association of Advertising Agencies of Nigeria...

Orange Group visits NCC, determined to lead telecom sector

By Felicia Nwosu International telecom investor-operator, Orange Group, has met...

McCann elevates Lee, Kiernan as Worldgroup and Mediabrands CEOs

By Ibidunni Banjoko McCann Worldgroup has elevated Daryl Lee, the global CEO of...

FG committed to boosting APCON for inclusive growth – Mohammed

By Felicia Nwosu Alhaji Lai Mohammed, Minister of Information and Culture has reaffirmed...

Still on Advertising Industry Standards of Practice

By Henrietta Igbekea The Advertising Practitioners Council of Nigeria (APCON)...

Consumer Value Award will reposition the market place- Organiser

By Oghale Mafuru Against the backdrop of the incessant complaints by consumers ...

NIMN President reels out plans for H2 2022

By Oghale Mafuru As part of efforts to build on the successes recorded in the...

Understanding the power of influencer marketing has become pivotal – Princewill

By Zion Rufus In a time when the average customer is flooded with many marketing...