Marketing

Budweiser FIFA World Cup campaign features Nigeria

By Oghale Mafuru Ahead of the FIFA World cup billed to hold in Qatar, Budweiser,...

Admen advocate technology for low budget, effective campaigns

By Felicia Nwosu The transformative impact of technology being witnessed globally...

Participants laud MARKETING EDGE’s Stakeholders Summit

Elizabeth Olagunju The much-awaited 2022 edition of the MARKETING EDGE Annual...

Blanche Aigle Communications receives Certificate of Excellence at Sabre Awards

Fast-rising Public Relations and Marketing Agency, Blanche Aigle Communications has...

Wavemaker appoints Vishal Jacob chief transformation officer

By Abimbola Mohammed Wavemaker India has appointed Vishal Jacob as the Chief Transformation...

‘Japa’ syndrome hits IMC industry

By Felicia Nwosu In the late 60s, 70s up till the early 80s, Nigeria was a destination...

Experts task IMC practitioners on tech at MARKETING EDGE Summit 2022

Marketing communication experts who featured as Guest Speakers and panelists at the...

MARKETING EDGE on TV hosts Jude Odia today

By Oghale Mafuru Foremost Marketing and advertising television program, MARKETING...

Winning political campaigns must be data, research-driven – Opayemi

By Felicia Nwosu Israel Opayemi, Managing Director and Chief Executive Officer...

Brands need to collaborate with agencies, tech companies – Elatuyi

By Abimbola Mohammed Agencies and brands need to co-create because nobody is an...