Tag: Marketing

Throwback Thursday: Departmental stores in the 60s, 70s, 80s in Nigeria

By Abimbola Mohammed The 1960s, 1970s and 1980s departmental stores helped to...

Mastercard commits to improved customer experience

By Oghale Mafuru As consumer behaviour continues to evolve, Mastercard, a leading...

Professionals identify major challenges faced in H1 2022

By Zion Rufus Shaped by inflationary pressures, surge in oil and gas prices, considerable...

Shell MD, Okunbor, wins Prestigious Industry Lifetime Award

The Managing Director of The Shell Petroleum Development Company of Nigeria Limited...

Nigeria needs structured data to standardise ads targeting – experts

By Abimbola Mohammed As customer behaviour becomes digital-first, marketers have...

Experts advise strategic approach to trend-riding

By Oghale Mafuru Against the backdrop of recent trademark infringement issues...

Akin Fadeyi Foundation kicks off Women Can Do governance inclusive competition

  -To deploy FlagIt app for election monitoring Akin Fadeyi Foundation...

Top marketing trends that will lead second half of 2022

By Zion Rufus Notwithstanding the unexpected changes that hit the world in the...

Milk war: How brands fare in the competitive marketplace

By Tunde Animasaun The dairy market has always been a hot turf where only the...

MTN Business App Awards 2022 opens

MTN Business App Of The Year Awards, the competition that provides innovators with...