Marketing

The Coca-Cola Company reports Q4, full 2024 results

By Ralph Tathagata The Coca-Cola Company has reported its fourth quarter and full...

Key factors brands consider when selecting influencers

By Seun Johnson While influencer advertising has become a powerful and dependable...

MTN Nigeria hikes data tariff by up to 200%

By Ralph Tathagata Following the Nigerian Communications Commission"s (NCC's)...

OOH witnessing boom despite decline in traditional advertising – Ashaolu

By Seun Johnson Despite the rapid decline of traditional advertising channels...

BJuMP Mentors Meet Mentees Mixer inspires growth, collaboration

By Abimbola Mohammed The Bolaji Junaid Mentorship Programme (BJuMP) marked a historic...

News Central appoints Egabor-Afolahan as Director of Commercial and Communications

By Ralph Tathagata News Central TV has appointed Rosemary Egabor-Afolahan as its...

BJUMP unveils 3rd edition of its mentorship program

By Abimbola Mohammed The Bolaji Juniad Mentorship Program (BJUMP) has launched...

Nigeria’s traditional TV ads spend to reach $401m in 2025

By Seun Johnson Traditional TV advertising spend in Nigeria is poised to witness...

Redwolf elevates Adesanya to Group Head, Digital Strategy 

By Abimbola Mohammed The Redwolf Company has promoted Peter Adesanya to Group...

“Me Too” Syndrome: The dark side of influencer marketing in Nigeria

Influencer marketing has become an indispensable tool in the marketing arsenal of...