Marketing

Sasan Saeidi takes the rein as IAA President

By Oghale Mafuru Global advertising body, the International Advertising Association,...

Glo launches Auto Credit Service

In the quest to ensure consumers have unlimited access to uninterrupted, seamless,...

Nigeria is fast adopter of technology – Ugbor

By Felicia Nwosu Uche Ugbor, Managing Director and Founder, Ark Technologies Group,...

Peak Milk brand celebrates Nigerian Para Powerlifting Team

Peak brand, Official Partners of the Nigerian Para Powerlifting Federation, has reiterated...

Efenure now Flutterwave’s Head of Risk for Africa

By Felicia Nwosu Emmanuel Efenure has been appointed as Flutterwave’s Head of...

Lagos as megacity brand

By Ralph Tathagata A megacity is a city with a population of 10 million people or...

LSDP 2052: What’s in it for marketing communications?

By Zion Rufus As the race to the future of Lagos as Africa’s model mega city...

Maintaining brand consistency through content creation

By Ralph Tathagata In today’s economic climate, how a brand stands out and makes...

Brands play experiential for the long game of loyalty

Flip the narrative. Going experience first shows confidence in your product offering Though...

Why smarter collaboration should top your agenda

Across many sectors and industries, leaders are realizing that they have to get better...