Marketing

Professionals establish grounds for value-based selling

By Zion Rufus Changes in consumer preferences, buying behaviour, economic uncertainties,...

Role of marketing professionals in Nigeria is undeniable – Sanwo-Olu

By Abimbola Mohammed The Governor of Lagos State, Babajide Sanwo-Olu, has commended...

Political brand purpose has become point of discussion for Nigerians

By Ibidunni Banjoko That Nigerians are hankering to buy political personality brands...

Day Dapo Abiodun put smiles on faces of Journalists

By Zion Rufus For once, journalists and media practitioners living in Journalists...

Ajayi urges youths to imbibe right values for future leadership

By Felicia Nwosu John Ajayi, Publisher/ Chief Executive Officer of Nigeria's leading...

Dentsu partners Microsoft, builds path to metaverse

By Abimbola Mohammed In a bid to excite and inspire brands to innovate and experiment...

See how Twitter’s new policy plays out before ad boycott, experts warn

By Abimbola Mohammed Against the backdrop of the announcement made by Elon Musk,...

OAAN CMS holds maiden AGM, declares surplus

The Out-of-Home Advertising Association of Nigeria (OAAN), in the year 2020 and under...

Nigeria, others lead growth projection as global population hit 8billion

By Zion Rufus With India projected to surpass China as the world’s most populous...

How overestimated covid-predictions landed multinationals in revenue crisis

By Zion Rufus Many companies currently grappling with the effects of the post-pandemic...