Marketing

FirstBank: A triumphant return to the Nigerian banking frontline

The story of Corporate Nigeria in 2022, cannot be complete without a chapter on the...

Facebook elevates Denloye as regional director

By Abimbola Mohammed Seasoned marketing and brand management whiz kid, Enitan...

WPP acquires Passport to expand creative offerings

By Zion Rufus Creative transformation company, WPP has acquired brand design agency,...

Economic growth in Sub-Saharan Africa decelerates to 3.3%

By Zion Rufus  Weighing on economic activity by depressing both business investments...

CWG Celebrates 30 years, Rewards Staff, Stakeholders

In celebrating 30 years of positioning Africa to maximize the future, CWG on Friday,...

2020 marked a historic turning point

By Zion Rufus Since 2020’s pandemic, a series of challenging and harsh events...

Industry experts’ laud ARCON’s agility urges subtility on localization initiative

By Oghale Mafuru Against the backdrop of the growing interdependence of world’s...

Nimbus Media aid project closes entry, set to hold grand finale

By Oghale Mafuru Nimbus Media, a leading digital Out-Of-Home (OOH) advertising...

Adeeko joins Eat ‘N’ Go as GMD

By Felicia Nwosu Olusola Adeeko has been appointed as the Group Marketing Director...

Embedding cultural element helps brands resonate with consumers

By Felicia Nwosu Emotions, decisions and behaviours are informed by culture in driving...