Marketing

Maintaining brand consistency through content creation

By Ralph Tathagata In today’s economic climate, how a brand stands out and makes...

Brands play experiential for the long game of loyalty

Flip the narrative. Going experience first shows confidence in your product offering Though...

Why smarter collaboration should top your agenda

Across many sectors and industries, leaders are realizing that they have to get better...

FirstBank partners Junior Achievement to implement 22nd National Company of the Year competition

First Bank of Nigeria Limited has partnered with Junior Achievement Nigeria to implement...

NAFDAC calls for vigilance over killer cough syrup

By Felicia Nwosu The National Agency for Food and Drug Administration and Control...

INEC Chair charges Media on fake news ahead of elections

By Oghale Mafuru As the 2023 general elections gather momentum, Prof. Mahmood...

Netizens support Teni’s action at National Award

By Abimbola Mohammed Netizens have rallied support and made a heroine out of Teni...

PPlusMeasurement challenges PR agencies on self-assessment

By Felicia Nwosu PPlusMeasurement, a Media Intelligence agency, has criticized and...

Shobanjo wins OON national honour 

By Ibidunni Banjoko The Nigerian President, Muhammadu Buhari conferred Biodun...

MARKETING EDGE on TV hosts Ugbor today

By Oghale Mafuru Foremost marketing and advertising television program, MARKETING...