Marketing

Currency depreciation drives up food, fuel prices

By Zion Rufus  Evident from the fuel scarcity plaguing major cities in Nigeria,...

Experiential marketing fosters connection in consumers – Olagundoye

By Felicia Nwosu Seasoned experiential marketing professional, Wole Olagundoye,...

Marketing lessons to adopt from Red Bull founder, Mateschitz

By Zion Rufus One thing that stood out for Dietrich Mateschitz was that he knew...

Throwback Thursday: Nostalgic beauty products of the old

By Abimbola Mohammed The use of cosmetics has been around for centuries. For example,...

Lagos NIPR unveils digital journal

By Ibidunni Banjoko The Nigerian Institute of Public Relations (NIPR) Lagos State...

UK adspend will grow by 9.2% in 2022 – WARC

Spend projected to near £10bn during Q4 World Cup Christmas period The latest...

CBN issues guidelines on contactless payments

The Central Bank of Nigeria (CBN) has issued Draft Guidelines on Contactless Payments....

AfDB pledges $210m to unlock Nigeria’s agribusiness potential

By Felicia Nwosu The African Development Bank (AfDB) has pledged the sum of $210m...

Nigeria’s international image problem plummet to worst in October

By Zion Rufus From the consequent political fragility to severe macroeconomic...

ADVAN renames marketing awards

In a bid to cover the rest of Africa and reposition as a continental award for marketing...