Marketing

President Buhari signs 2023 appropriation bill of N21.83 trillion

By Felicia Nwosu In preparation for a holistic fiscal planning for the year, President...

Decline in cleaning shoes forces Kiwi out of key markets

Kiwi shoe polish, a global brand that, at its height, was sold in 183 countries,...

ARCON, NIMN to implement MOU this year

Oghale Mafuru As part of initiatives earmarked for this year to reposition the...

Consumers hopeful of inflation decline this year

By Oghale Mafuru Amidst startling economic forecast for 2023 from the International...

MARKETING EDGE on TV hosts Adelusi today

By Oghale Mafuru Foremost and leading brand centric, marketing and advertising...

Nwankwo tasks PR pros to do more in 2023

By Ibidunni Banjoko The Lagos State Chapter of the Nigerian Institute Public Relations...

Sanwo-Olu calls on private sector to invest in end-to-end waste conversion

By Ibidunni Banjoko The governor of Lagos State, Babajide Sanwo-Olu has called on...

Brands need to adopt targeted strategy to dominate niche market – Femi-Fred

By Felicia Nwosu To meet end users in their specific areas of interest, brands and...

MARKETING EDGE’s most-read news, features of 2022

By Zion Rufus  From innovative storytelling to industry stirring interviews,...

Marcom industry looks positive in 2023 – Mohammed

By Abimbola Mohammed In line with other positive predictions on 2023 business outlook,...