Marketing

MARKETING EDGE on TV hosts Ganiyu tomorrow

By Oghale Mafuru MARKETING EDGE on TV, the foremost and leading brand-centric,...

Engaging with cultural sensitivities in advertising

By Ralph Tathagata As the debate over whether advertisers should abandon sites...

Counterfeiting beclouds adoption of new naira notes

By Felicia Nwosu The newly released redesigned naira notes by the Central Bank...

OMD wins Burberry’s global media account

By Abimbola Mohammed OMD, one of the world’s leading media planning and buying...

FrieslandCampina appoints Joe-Ezigbo as independent Non-Executive Director

By Felicia Nwosu Nigeria’s foremost dairy company, FrieslandCampina WAMCO Nigeria...

TFC honours MARKETING EDGE with Appreciation Award

By Felicia Nwosu The year 2022 no doubt is ending on a happy and celebratory mood...

How to partner with influencers

When it comes to partnering with influencers, there are a few important qualities...

Nestlé appoints Toka as Category Development Manager

By Felicia Nwosu World’s largest food and beverage company, Nestle Nigeria, has...

Adoption of technology will automate media buying – Adelusi

By Abimbola Mohammed Femi Adelusi, President, Media Independent Practitioners Association...

Multiple regulation poses challenge to OOH – Ganiyu

By Felicia Nwosu Adeniyi Ganiyu, Chief Executive Officer of EyeKontact Limited,...