Marketing

Terra launches Jollof Seasoning Cube for an extraordinary Jollof experience

From the popular “party jollof” cooked with firewood in large aluminum pots to...

FG approves 47 FM, 5 Community, 4 DTT Radio stations

By Felicia Nwosu The Federal Government has approved the licenses of 47 FM Radio...

Banks need to revalidate their brand promise through empathy – Experts

By Felicia Nwosu Following reactions of some banks to their customers in response...

Chaos looms as road transport workers reject old Naira notes, threaten strike action

By Zion Rufus As fuel stations and banks begin to reject old naira notes amidst...

MARKETING EDGE on TV hosts Ogunseye today

By Oghale Mafuru Foremost Marketing and advertising television program, MARKETING...

Understanding user behavior through mobile measurement now crucial, says Zaitsev

By Zion Rufus With over 700 million smartphone users in Africa’s rapidly growing...

Advertising market to retain positive trajectory in 2023

By Zion Rufus The advertising market in 2023 is expected to retain a positive...

Creative experts harp on capacity building in talent industry

By Oghale Mafuru Ahead of full implementation of Advertising Regulatory Council...

Akinrimisi joins Cway Food & Beverages as Deputy Marketing Director

By Zion Rufus Cway Food & Beverages Nigeria has appointed marketing expert...

OAAN inducted 5 new agencies, delisted no member last year – Ibiam

By Felicia Nwosu Chiddy Ibiam, General Manager of the Out-of-home Advertising...