Marketing

Understanding user behavior through mobile measurement now crucial, says Zaitsev

By Zion Rufus With over 700 million smartphone users in Africa’s rapidly growing...

Advertising market to retain positive trajectory in 2023

By Zion Rufus The advertising market in 2023 is expected to retain a positive...

Creative experts harp on capacity building in talent industry

By Oghale Mafuru Ahead of full implementation of Advertising Regulatory Council...

Akinrimisi joins Cway Food & Beverages as Deputy Marketing Director

By Zion Rufus Cway Food & Beverages Nigeria has appointed marketing expert...

OAAN inducted 5 new agencies, delisted no member last year – Ibiam

By Felicia Nwosu Chiddy Ibiam, General Manager of the Out-of-home Advertising...

World Radio Day: Adagun charges broadcasters on balanced reportage

By Felicia Nwosu In commemoration and celebration of this year’s World Radio Day...

Businesses are restructuring to survive economic headwinds-Agu

By Oghale Mafuru As the Nigerian economy continues to experience inflationary pressures...

Brands must be attentive to how TV content is viewed, measured – Donato

By Felicia Nwosu Paul Donato, Chief Research Officer at the Advertising Research...

Largest Ad Agency Holding companies and the agencies they own

By Zion Rufus The advertising agencies market consists of revenue earned by entities...

Brands patronage shrinks as Nigerians reject old naira notes

By Oghale Mafuru Brands particularly those in the Fast-Moving Consumer Goods,...