Marketing

Publicis Groupe taps Ghrayeb as business lead for StudioM

By Ibidunni Banjoko Publicis Groupe, one of the world’s largest advertising...

Mohammed extols ARCON, NBC for 2022 impactful reforms

By Felicia Nwosu Following the various reforms introduced into the Nigerian advertising...

Supreme Court adjourns suit on naira crisis

By Abimbola Mohammed  The Supreme Court has adjourned judgement in the new naira...

WPP partners BigCommerce to enhance global e-commerce

By Oghale Mafuru WPP, World's largest advertising agency has announced partnership...

Heineken partners Red Bull Racing, signs Verstappen as ambassador

By Oghale Mafuru One of the world’s largest brewing companies, Heineken has announced...

MARKETING EDGE on TV hosts Ogunseye tomorrow

By Oghale Mafuru  Foremost Marketing and advertising television program,...

Nigeria Video on Demand segment projected at $836.1m in 2023

By Oghale Mafuru Amid declining attention span which currently sits at 9 seconds,...

Industry watchers commend ME’s upgraded Newsletter

By Felicia Nwosu, Ibidunni Banjoko and Oghale Mafuru Committed to improving on its...

Global OOH to grow at $47,100.5 million in 2031

By Felicia Nwosu The global Out-Of-Home (OOH) advertising market has been projected...

C-suite resignations continue as more CEOs resign in 2023

By Zion Rufus The exodus of leaders across industries have continued into 2023...