Marketing

Media buying & planning professionals forecast growth in 2023

By Abimbola Mohammed The global media planning and buying market was driven by...

Supreme Court halts CBN’s old naira notes ban

Following the nationwide crisis engendered by the naira redesign policy, the Supreme...

Super brands to watch in 2023 (2)

By Ali Smarts Despite a poor operating environment and terrible economic headwinds...

FG in the lurch as IPMAN suspends fuel sale forthwith

The independent marketers association of Nigeria, IPMAN has in a turnaround move...

Preventing digital fraud in 2023

By Zion Rufus As new fraud trends gain momentum across the globe, digital fraud...

How cash scarcity is crushing Nigerian consumers

By Abimbola Mohammed Against the backdrop of the Central Bank of Nigeria’s (CBN)...

Scarcity of cash affects purchasing power

By Abimbola Mohammed The average Nigerian has had his purchasing power reduced...

American Honda partners with Topgolf

By Abimbola Mohammed American Honda Motor Co., Inc. and modern golf entertainment...

Raab cautions brands to pay attention to data regulations

By Felicia Nwosu As Nigeria joined the rest of the globe to mark this year’s World...

Shell profit hits $39.9bn in 2022 as energy price skyrockets

By Ibidunni Banjoko Shell, the oil and gas giant, has reported $39.9bn (£32.2bn)...