Marketing

Cannes Lions honours AB InBev, makers of Trophy, Hero, Budweiser & Flying Fish with 2023 Creative Marketer of the Year

The world’s leading brewer is awarded for a second consecutive year, the only...

IAA elects Steve Babaeko as President, Nigeria

By Oghale Mafuru The International Advertising Association, IAA has announced Steve...

World Consumer Rights Day: Consumer advocate calls for awareness

By Felicia Nwosu As Nigeria joined its counterparts across the world to observe...

Dentsu announces new leadership with creation of SEA cluster

By Ibidunni Banjoko In a bid to grow through a dedicated cluster for Southeast...

Throwback Thursday: Old television stations in Nigeria

By Abimbola Mohammed Invented in 1927, television was still a rarity in 1959 when...

‘AI for good’ trends as OpenAI’s GPT-4 stirs fresh concerns

By Zion Rufus Whether AI will continually be used as a force for social good and...

NCC approves harmonized short codes for telcos, directs implementation

By Abimbola Mohammed In a bid to continue its consumer-centric approach to telecoms...

Protracted naira scarcity causes loss of N20tn to economy

By Felicia Nwosu The Centre for the Promotion of Private Enterprise (CPPE), has...

Value of PR in CEO Media Performance Audit cannot be overstated – Odiakose

By Ibidunni Banjoko Philip Odiakose, the Chief Insights Consultant at PPlusMeasurement...

Airtel Africa set to roll out $750M to ramp up mobile-money business

By Felicia Nwosu As part of its sustained investment in infrastructure, Airtel Africa,...