Marketing

MARKETING EDGE on TV hosts Mohammed today

By Oghale Mafuru Foremost Marketing and advertising television program, MARKETING...

Professionals dispel fears as more industries embrace generative AI

By Zion Rufus The rise of generative AI and the level of its technological proficiency...

Global Spend on AI-Centric Systems Forecast to Reach $154 Billion in 2023

By Oghale Mafuru A latest report from the International Data Corporation, IDC,...

Global beer market valued at $737.2bn in 2022

By Tunde Animasaun Global beer market size for 2022 has been valued at USD 737.2...

How brands can survive in inflationary environment

By Joseph Ekeng Rising inflation has been a major challenge for the Nigerian economy...

Brands should invest in fight against ad fraud – Innocent

By Felicia Nwosu Uchenna Innocent, Head, Ad Operations at HippoAd, has challenged...

Radio ad to grow up to $24.84bn in 2023 – report

By Abimbola Mohammed The global radio advertising market size will grow from $23.22...

FirstBank reinforces commitment to empowering women, dedicates March 

In furtherance of its leading role in promoting the socio-economic inclusion of women...

IWD: AAAN celebrates Women in Advertising, reiterates commitment to equity

In celebration of the 2023 International Women’s Day (IWD), the Association of...

Toblerone to drop iconic Matterhorn mountain image from packaging

By Abimbola Mohammed The world-famous chocolate Toblerone will no longer use the...