Marketing

Reactions trail Adam&EveDDB’s John Lewis ouster

By Felicia Nwosu Global reactions have continued trail the actions of Adam&EveDDB...

Banknote scarcity pushes e-payment to N39.58tn with 40% increase in POS

By Felicia Nwosu The recent revelation by the Nigeria Inter-Bank Settlement System...

ADVAN to intensify sustainability initiatives this year

By Oghale Mafuru The Advertisers Association of Nigeria (ADVAN) has announced...

Naira redesign policy skyrockets inflation to 21.82% – NBS

By Felicia Nwosu The National Bureau of Statistics (NBS) has revealed that Nigeria’s...

Admen eulogise MTN, Airtel on Valentine’s Day emotive messages

By Ibidunni Banjoko Following the creative love messages during the 2023 St. Valentine’s...

Global experiential marketing to reach USD 57.3 bn in 2028

By Felicia Nwosu With the global experiential marketing indicating a quick and...

Terra launches Jollof Seasoning Cube for an extraordinary Jollof experience

From the popular “party jollof” cooked with firewood in large aluminum pots to...

FG approves 47 FM, 5 Community, 4 DTT Radio stations

By Felicia Nwosu The Federal Government has approved the licenses of 47 FM Radio...

Banks need to revalidate their brand promise through empathy – Experts

By Felicia Nwosu Following reactions of some banks to their customers in response...

Chaos looms as road transport workers reject old Naira notes, threaten strike action

By Zion Rufus As fuel stations and banks begin to reject old naira notes amidst...