Marketing

Diversify revenue streams to cushion economic impact Okafor tells agencies

By Oghale Mafuru Multiple competency is a veritable avenue to be strategically...

Blend traditional and digital media to optimize marketing budget- Jude Odia

By Oghale Mafuru The marketing and advertising ecosystem is experiencing a dynamic...

Nestle set to increase price to offset impact of operational cost

By Felicia Nwosu Mark Schneider, Chief Executive of the world’s biggest food group...

Election season as windfall for OOH practitioners

By Felicia Nwosu Across the globe and over the years, political season has always...

CBN backtracks, orders banks to collect “old” N1,000 and N500 notes

By Abimbola Mohammed The Central Bank of Nigeria (CBN) has ordered banks to start...

IMC experts express divergent views on creativity

By Ibidunni Banjoko The Nigerian Integrated Marketing Communication (IMC) professionals...

OBG CEO Survey reveals positive expectations amid inflation concerns

•Almost 50% of CEOs have positive expectations of business conditions for 2023 •Inflation...

Outori Ltd appoints Ajayi Associate Head of Strategy

By Zion Rufus Outori Ltd, one of the fastest growing experiential marketing agencies...

NBC warns against use of political ads with kids as models

By Felicia Nwosu The National Broadcasting Commission (NBC) has directed various...

Tech influencers review Starlink capacity, price in Nigeria  

By Abimbola Mohammed Following the approval by Nigerian Communications Commission...